If your company has been established for some time, you have a list of clients. You have been keeping a list of your clients, haven’t you? These are people and businesses who have used your service or product who can attest to your honesty and ability to keep your word. You perform your job honestly and keep your word, don’t you? If you do, then it’s likely that you have clients who respect and like you. There’s no reason for these people not to buy from you again and again.
People love working with those they know, respect, and identify with. Many organizations miss the significant potential revenue that may be generated from client retention and customer reactivation. Some of the simplest sales you have ever made in your company career could be lost if you are not actively attempting to re-engage your clients.
Every business owner is aware that in order to generate sales, the pipeline needs to be filled. However, whether your company has been around for a year, five years, ten years, or longer, you may not be aware that you already have a pipeline full of clients who might need a gentle reminder that they are your clients. It can be expensive and time-consuming for business owners to find and acquire new clients through Google and Facebook ads or by relying on other sources of leads. After acquiring a new client, the sales staff must inform the client, address any concerns, present an alluring offer, and close the deal. When the prospective buyer already knows your firm and your product or service, over half of that sales process is overkill. Education is not essential and objections are minimal. If the customer has a need, all it takes to complete the deal is an alluring offer.
Customer retention strategies can increase corporate earnings by up to 95%, and customer reactivation marketing campaigns can significantly increase profitability. A company’s response to a customer reactivation campaign can be quite successful if it has been around for a while and has continuously acted ethically by keeping their word.
Reengaging dormant and disengaged clients is the goal of customer reactivation. Your sales staff can contact your customer list to share a special offer thanks to the new technologies and tools that are readily available nowadays. We now have tools at our disposal that can automate the reactivation process through text message and email, enabling your consumers to take advantage of your special offer with little help from your office employees.
While you can keep spending money on marketing to find new clients, doing so will cost you five to seven times as much as doing marketing to keep and revive current clients. Regaining your dormant consumers is much simpler. But how exactly do you do that?
Reactivate lapsed clients
- Invite your existing clients back
- Offer something special
- Simplify the process for them to take action
- Respond to their questions
Before you do this, check to see if you have effective methods and tools in place. People do not want to have to call the office, wait on hold, or leave a voicemail in order to be contacted later.
You can send an offer via SMS text messaging and email systems, ask a customer to click on a link to schedule an appointment on your calendar, or do whatever else necessary to start the transaction. A reactivation specialist who is prepared to respond to any inquiries will be helpful. Many of the systems, nevertheless, can deal with issues automatically.
The last thing you need to do is get ready for the business that will undoubtedly arrive.